loss leader

loss leader
`loss ,leader noun count BUSINESS
a product sold at a very low price to encourage customers to buy other products in the same store or products made by the same company

Usage of the words and phrases in modern English. 2013.

Игры ⚽ Нужен реферат?

Look at other dictionaries:

  • loss leader — ˈloss ˌleader noun [countable] 1. MARKETING a product or service that is sold at a loss, but that is intended to encourage people to buy other, profitable products or services: • Supermarkets sometimes sell bread as a loss leader to bring in… …   Financial and business terms

  • loss-leader — lossˈ leader noun Something sold at a loss to attract other custom • • • Main Entry: ↑loss * * * ˈloss leader [loss leader loss leaders] noun an item that a shop/store sells at a very low price to attract customers …   Useful english dictionary

  • loss leader — n. an article of merchandise sold at a loss in order to draw customers. Syn: drawing card, loss leader, leader. [WordNet 1.5] …   The Collaborative International Dictionary of English

  • loss leader — loss lead·er n: something (as merchandise) sold at a loss in order to draw customers loss–leader adj Merriam Webster’s Dictionary of Law. Merriam Webster. 1996 …   Law dictionary

  • loss leader — loss leaders also loss leader N COUNT A loss leader is an item that is sold at such a low price that it makes a loss in the hope that customers will be attracted by it and buy other goods at the same shop …   English dictionary

  • loss-leader — ► NOUN ▪ a product sold at a loss to attract customers …   English terms dictionary

  • loss leader — loss .leader n a product that is sold at a very low price in order to attract customers into a shop …   Dictionary of contemporary English

  • loss leader — ☆ loss leader n. any article that a store sells cheaply or below cost in order to attract customers …   English World dictionary

  • Loss leader — A loss leader or leader [ [http://www.bartleby.com/61/46/L0084600.html Leader] , The American Heritage Dictionary of the English Language: Fourth Edition , Houghton Mifflin Company, 2000.] (also called a key value item in the United Kingdom) is a …   Wikipedia

  • loss leader — noun a featured article of merchandise sold at a loss in order to draw customers • Syn: ↑drawing card, ↑leader • Hypernyms: ↑feature * * * noun : an article sold at a loss in order to draw customers * * * loss leading, adj. a popular article that …   Useful english dictionary

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”